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Big Social Media Numbers Don’t Always Equal Dollars
TweetLevel Scores If your online goal is to conclude a sale to (or build your brand) with your social media friends and fans, you’ll have to give these folks a cold, hard look. Some believe that more...
The Online Customer Service Shift: Real talk at SXSW
Kip Wetzel (previously @ComcastCares now at @CapitalOne) approached me with a plan for a SXSW panel. I knew this could be a disruptive topic for the customer service industry. My book on the subject The...
100 Personal Branding Tactics Using Social Media
“You are not special. You are not a beautiful or unique snowflake. You are the same decaying organic matter as everything else.” – Tyler Durden, Fight Club. Branding one’s self in...
First Steps: Deciding Whether to Incorporate Your Business
Incorporating a small business is always a tough decision. An online business can be particularly tricky because changes in the business model, the products you sell, and the way you operate can happen...
5 Essential Tactics for Maximizing your Profits for eBay and Online Sales
Want to succeed as an online seller? Too many folks try to tell you how easy it is. Bottom line? It isn’t easy – especially the part where you actually try to make a profit. You have to keep up with...
Understanding the 2013 U.S. Postal Service® Price Changes
Every year the USPS raises prices and makes changes to how postage should be applied. Here’s the short take on the 2013 changes: Parcel Post® is now called Standard Post and is ONLY available...
Holiday Shopping on eBay
‘Twas the weeks before Christmas.. and all through the house Not a creature was stirring.. Just you and your mouse! If you’re one of the 6 million eBay users, you know that shopping on eBay...
Sniping to Win
Winning auctions with a shot of adrenaline Sniping is the fine art of outbidding your competition in the last seconds of the auction — without leaving them enough time to place a defensive bid. Bidders...
eBay Feedback: A report card you can’t fix with white-out
Before entering into any transaction on eBay, it’s good policy to click on the number next to the seller’s or bidder’s name and see what other eBay members have said about doing business...
Protect Your Accounts: Choosing a good password
Compared to finding a prime parking space at the mall during the holidays, signing up for online services is a breeze. About the toughest thing you have to do is type in your e-mail address correctly....
Easy WiFi Home Network
Ahhh yes, life’s pretty sweet with that high speed DSL or cable line. But there is a glitch. A normal ISP dial up account can be used from any computer in the world; but DSL or cable connects to only...
Kiss Auction was Serious Bidness
The 2002 KISS Auction The buzz moved through the eBay community like a tidal wave. KISS fans would be able to have their very own pieces of KISStory from a live/telephone/internet auction to be held by...
eBay in the 21st century
Once you get comfortable with eBay you get a rhythm going. The money comes in, you package and ship, and put more items up for auction. You’ve invested in some useful software to help you with...
Auctions Around the World
Here I am, in deepest, darkest Peru. It’s 3 am and I’m on a layover on a flight between Buenos Aires and Los Angeles. The plane has stopped in Lima Peru, and as I scout the airport for anything interesting,...